We’ve talked about focusing your firm’s marketing content on specific niches in the past. This article from Advisor Perspectives highlights “weird but lucrative niches,” and while you may find some new market segments to target with your content, some of the items—like airplane repossession agents—hardly seem worth your firm’s time. (Even by the most generous of estimates, there are fewer than 1,000 airplane repossession agents in all of the U.S.) Still, it’s a good reminder that when it comes to your marketing strategy, there’s a difference between niche and downright esoteric.

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